HOW TO REDIRECT AND CHANGE WORDPRESS URLS TO IMPROVE SEO AND PROVE IT!
For most aspects of digital publishing, keeping things simple is a sound philosophy. Easy navigation, uniform layout, and clear-cut content structure are all likely to improve experiences for readers and help with SEO. The same is true for your WordPress URLs: generally, shorter URLs perform better in search engines.
However, many publishers weren’t thinking about how their URLs were structured when they first started their WordPress website, and now they may have hundreds (thousands?) of posts that they want to redirect and change URLs for so that they can improve SEO. What’s more, it’s not always guaranteed the changes will actually improve SEO or traffic that much, if at all.
Maybe. Rolling out major changes site-wide without testing is a bad idea in general. We’re all about testing to prove things work. You can do the same with a small number of your URLs easily, then monitor them for 2-3 weeks to see if traffic is better or worse. In many cases, traffic may be 10-15% better. In that case, you’ll know it’s worth making the site-wide change.